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Honolulu, HI



Street-inspired clothing for unordinary kids.

We are an apparel brand for kids' ages 2-10. We create fashion-forward apparel inspired by street wear, culture and the arts. We bring together Big Bad Wolf by working with renowned artists and brands from all over the world. 

The Big Bad Wolf evolved when Amy Wong was having a difficult time finding the right feel or look for her daughter. Because Amy enjoys fashion and street wear, she wanted her daughter to dress like her or better. Searching through large company brands and various department stores, Amy came to realize that dressing Ella in similar fashion was harder than imagined. Instead, she would buy a mixture of boy's apparel and mashed it with girl's wear. It was then, that Amy decided to build the Big Bad Wolf.